Product Line Management at Harris RF means a lot of things: it’s part sales, part engineering management, part market research, part marketing.  In short, it can be a challenging job.  I was in the unique position of having my first product be a brand new product, which allowed me to work on it all the way from concept to production release, which was an amazing journey.

You can find the product page for the hManager software suite on the corporate website.

Here’s the job description in bullet form:

• Market Analysis: interviewed sales folks, dug through the data, presented concepts to customers, trying to confirm if we were going the right direction.
• Business Plan: Author and defend a plan that shows that what we’re doing has value to the business and our customers.
• Design & Development: Brought in third party design firms to help us realize our vision along with our internal engineering team.  User Profiles, Journey Maps, User Stories, Discovery Sessions: these tools have helped us define the product.
• Balance Outsource & Insource: in order to reach the market quickly, I’ve formed partnerships with external vendors and outsource shops and maintained those relationships.
• Product Marketing: Go-to-market strategy, working with Marketing Communications to create websites, print collateral and promotional videos.